... of these applications and devices for attendees can provide event organizers with added business intelligence which can be used to grow attendance in subsequent years. As they grow in scale and sophistication, mobile technology and mobile applications have the potential of providing attendees and organizers alike...

...Jun Mo Kwon; Jung‐in (Stephanie) Bae; Shane C. Blum Purpose The purpose of this study is to examine customer intentions to download mobile applications in the hospitality industry. Even though major hospitality companies offer the mobile applications, many customers have not utilized them...