...假设。 研究结果 结果表明, 用户MEA感知实用性和社会交换对MEA感知享受度起到正面作用, 并进一步影响其继续使用MEA的意愿。自我形象在用户对MEA感知的享受度和继续使用MEA的意愿之间的关系中具有调节作用。 研究原创性 本研究首次系统地研究了移动活动应用程序, 并为学者、技术供应商和活动策划者提供了重要启示。 Wei Wei can be contacted at: Wei.Wei@ucf.edu Mobile applications Social image Usefulness Enjoyableness Social exchange...

...Jun Mo Kwon; Jung‐in (Stephanie) Bae; Shane C. Blum Purpose The purpose of this study is to examine customer intentions to download mobile applications in the hospitality industry. Even though major hospitality companies offer the mobile applications, many customers have not utilized them...