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Keywords: Mobile instant messaging-based online restaurant community
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Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (4): 648–666.
Published: 04 July 2024
...Jie Xu; Min Liu; Shuhao Li Purpose An increasing number of restaurants are building mobile instant messaging-based online restaurant communities to enhance connections with customers, but the mechanisms of customers’ behavioral intentions toward these communities remain unclear. To address...
