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Keywords: Moderating effect
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (3): 384–400.
Published: 28 February 2023
...” (Keller, 2003 , p. 60). 08 05 2021 14 01 2022 15 09 2022 09 10 2022 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Online reputation CRM Brand equity Online tools Moderating effect Strategic online-reputation management...
