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Keywords: Narrative engagement
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Journal Articles
Journal of Hospitality and Tourism Technology (2017) 8 (3): 465–480.
Published: 02 October 2017
...Seonjeong Ally Lee; Miyoung Jeong Purpose This study aims to investigate antecedents and outcomes of customers’ narrative engagement on hotels’ social networking sites (SNSs). Four different types of brand story were explored as antecedents for brand story. Design/methodology/approach A cross...
