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Journal Articles
Journal of Hospitality and Tourism Technology (2017) 8 (2): 205–219.
Published: 12 June 2017
...Jane F. Bokunewicz; Jason Shulman Purpose Destination marketing organizations (DMOs) use Twitter to promote attractions and special events and to build brand awareness. Tweets of a DMO spread through a complex network of connected accounts. Some of these are more influential than others due...
