... VIs’ attributes (VI–brand congruence, authenticity, personalization, novelty and social presence) positively predict consumers’ attitudes and purchase intention. Attitude toward VI directly affects purchase intention and presents a significant mediation role between all the identified attributes...

... the relationships between meaningfulness, novelty, perceived “coolness,” memorable customer experiences, value co-creation and word-of-mouth intention. Findings The results showed that both perceived meaningfulness and novelty significantly affected the perceived coolness of the restaurant and memorable...

...它可能无法：（1）提供客流量的准确测量; (2) 识别路过但未完成购买的参与顾客; (3) 由于商业敏感性和保密性而可用。 因此, 目前的研究是第一个通过使用被动 Wi-Fi 访客分析来检查激活区域内流动餐车的客户参与度（即, 未参与路过, 相比于参与但跳出, 相比于参与售出额）。 It is still largely unclear whether consumers prefer familiarity or novelty (Norton et al., 2013). Consumers seem to hold a dualistic attitude...