... VIs’ attributes (VI–brand congruence, authenticity, personalization, novelty and social presence) positively predict consumers’ attitudes and purchase intention. Attitude toward VI directly affects purchase intention and presents a significant mediation role between all the identified attributes...

... the relationships between meaningfulness, novelty, perceived “coolness,” memorable customer experiences, value co-creation and word-of-mouth intention. Findings The results showed that both perceived meaningfulness and novelty significantly affected the perceived coolness of the restaurant and memorable...

... Emerald Publishing Limited Licensed re-use rights only Novelty Familiarity Food truck Passive Wi-Fi visitor analytics Food trucks refer to food vendors selling authentic, gourmet cuisine from a mobile vehicle (Shin et al., 2018); they are small, financially viable hubs for chefs...