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Keywords: Novelty seeking
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Journal Articles
Manzhi Liu, Yaxin Yang, Yue Ren, Yangzhou Jia, Haoyu Ma, Jie Luo, Shuting Fang, Mengxuan Qi, Linlin Zhang
Journal of Hospitality and Tourism Technology (2024) 15 (4): 667–689.
Published: 23 July 2024
... to share information and make purchases. Grouped regression analysis reveals that lower prices exert a more pronounced positive influence on consumers' inclinations to both share and purchase, compared to higher prices. Moreover, novelty-seeking behavior moderates the effect of perceived usefulness or ease...
