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Keywords: OTAs
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Journal Articles
Journal of Hospitality and Tourism Technology 1–28.
Published: 27 November 2025
...Yeonseo Jo; Wookjae Heo; Kunsoon Park Purpose This study aims to examine whether booking interfaces differentially influence cognitive effort and attentional stability. Drawing on dual-process theory and the stimulus–organism–response (S–O–R) framework, it compares online travel agencies (OTAs...
Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (1): 125–140.
Published: 12 March 2018
...Carola Raab; Orie Berezan; Natasa Christodoulidou; Lan Jiang; Stowe Shoemaker Purpose Hoteliers are often frustrated by the significant fees charged for bookings by Online Travel Agents (OTAs), and they try to encourage more direct bookings that circumvent the OTA system. However...
