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Keywords: Offline travel intention
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Journal Articles
How to enhance the offline travel intention of the online experience? A big data method based on text-picture
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Journal of Hospitality and Tourism Technology (2026) 17 (2): 463–481.
Published: 11 November 2025
...Rui Wang Purpose This paper aims to explore and reveal the factors of online virtual tourism that influence offline travel intention through electronic word-of-mouth. A series of features are extracted from online reviews on the basis of trust theory and sensory theory. Design/methodology...
