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Keywords: Online casinos
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Journal Articles
Examining millennials’ online gambling behavior: a comparison of generational differences
Available to Purchase
Journal of Hospitality and Tourism Technology (2017) 8 (3): 314–336.
Published: 02 October 2017
.... Design/methodology/approach The sample comprised tracked gambling data at the individual player level provided by an online casino accepting real money wagers in a major US gambling market. Attributes of gambling behavior were examined and compared across different generations using Kruskal–Wallis test...
