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Keywords: Online hotel review
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Journal Articles
Assessing the effects of user-generated photos on hotel guests’ price, service quality, overall image perceptions and booking intention
Available to Purchase
Journal of Hospitality and Tourism Technology (2022) 13 (4): 608–625.
Published: 29 April 2022
... respondents were randomly assigned to one of the six conditions in a 2 (UGPs: provided vs not provided) × 3 (RV: positive vs neutral vs negative) between-subjects factorial design was used. The data of the study was collected from the travelers who used an online hotel review site to book a hotel at least...
