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Keywords: Online hotel reviews
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Journal Articles
How do consumers process online hotel reviews?: The effects of eWOM consensus and sequence
Available to Purchase
Journal of Hospitality and Tourism Technology (2015) 6 (2): 113–126.
Published: 17 August 2015
...Ellen EunKyoo Kyoo Kim; Chung Hun Lee Purpose – The purpose of this paper is to examine how consensus and sequence of electronic word-of-mouth (eWOM) presented on online hotel review Web sites affect consumers’ attitudes toward the company and intention to stay at a hotel. Design/methodology...
