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Keywords: Online search of hotels
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Journal Articles
Hotels at fingertips: informational cues in consumer conversion from search, click-through, to book
Available to Purchase
Journal of Hospitality and Tourism Technology (2020) 11 (1): 49–67.
Published: 19 June 2019
... and booking a hotel. Finally, the likelihood of consumer conversions from search to click-through and booking is higher for hotels with brand affiliation and higher positions in the search results. Originality/value This research provides critical managerial implications of online search for hotel marketers...
