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Keywords: Online service
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (3): 533–547.
Published: 25 June 2021
...-oriented approach of this present research. China Service innovation Travel agency Online service Case study method 服务创新 在线服务 旅行社 案例研究 中国 New information and communication technology (ICT) and increasingly knowledgeable customers force online travel agencies (OTAs) to innovate...
