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Keywords: Online tools
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Journal Articles
Antecedents and consequences of strategic online-reputation management: moderating effect of online tools
Available to Purchase
Journal of Hospitality and Tourism Technology (2023) 14 (3): 384–400.
Published: 28 February 2023
... of strategic online-reputation management among tourism firms. It is proposed that customer relationship management (CRM) is an antecedent of strategic online-reputation management, brand equity is a consequence of strategic online-reputation management and the use of online tools moderates the effect...
