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Keywords: Online travel agent
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Journal Articles
Hotels at fingertips: informational cues in consumer conversion from search, click-through, to book
Available to Purchase
Journal of Hospitality and Tourism Technology (2020) 11 (1): 49–67.
Published: 19 June 2019
... topic to hotel marketers and online travel agents (OTAs). The purpose of this study is to understand how informational cues displayed in an online hotel search process, including quality indicators, brand affiliation, incentives (discounted price and promotion) and position in the search results...
