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Keywords: Online travel agent (OTA)
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Journal Articles
Using online travel agent platforms to determine factors influencing hotel guest satisfaction
Available to Purchase
Journal of Hospitality and Tourism Technology (2020) 11 (3): 425–445.
Published: 17 September 2020
...Elise Wong; S. Mostafa Rasoolimanesh; Saeed Pahlevan Sharif Purpose This study aims to investigate the relationships between service quality, perceived value and hotel guest satisfaction, drawing upon data from TripAdvisor – an online travel agent (OTA) platform. The study also investigates...
