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Keywords: Online travel shopping
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Journal Articles
Methods for modelling reflective-formative second order constructs in PLS: An application to online travel shopping
Available to Purchase
Journal of Hospitality and Tourism Technology (2018) 9 (3): 295–313.
Published: 02 July 2018
... innovation diffusion theory applied to online travel shopping, an empirical application is used to assess and compare the different approaches used to estimate a formative second-order construct. The proposed model examines the innovations characteristics that have an impact on intentions to purchase travel...
