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Keywords: Online video
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (4): 598–629.
Published: 08 May 2023
...Kyoungmin Lee; Jiayu Zhou; Chulmo Koo Purpose In view of the influences of online videos on the cultural tourism industry, this study aims to explore the mechanisms triggered by watching online video behaviors of fans. This study examines how fans who have watched celebrities’ online videos become...
