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Keywords: Open innovation
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Journal Articles
Waseem Ul Hameed, Muhammad Nawaz, Qasim Ali Nisar, Muhammad Farhan Basheer, Shoaib Imtiaz, Muhammad Bilal Zafar
Journal of Hospitality and Tourism Technology (2022) 13 (4): 742–762.
Published: 03 June 2022
...Waseem Ul Hameed; Muhammad Nawaz; Qasim Ali Nisar; Muhammad Farhan Basheer; Shoaib Imtiaz; Muhammad Bilal Zafar Purpose The primary purpose of this study is to provide a new model in the hospitality industry by incorporating open innovation (OI) as a significant business performance (BP) supporter...
