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Keywords: Openness
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (2): 121–136.
Published: 14 February 2023
... pertinent to personal traits (i.e. openness), AI technology (i.e. visibility, security and social influence) and context (i.e. monetary motivation). Design/methodology/approach An empirical study was conducted with 354 casino patrons. Partial least squares-structural equation modeling was used to test...
