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Keywords: Organizational ethnography
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (1): 14–33.
Published: 02 September 2021
...Sandra Sun-Ah Ponting Purpose This paper aims to use an organizational ethnography perspective to explore how subsidiary hotel properties of a multinational hotel corporation experience planned organizational identity (OI) change instituted by headquarters. Design/methodology/approach This study...
