...: * These variables are measured in negative terms in the model, because they have a negative impact Source: Authors Location Partial least squares Hotel Profitability Hotel performance affects a multitude of stakeholders such as creditors, owners, managers and employees. Therefore, its study...

... this multivariate technique, researchers must decide whether to use a covariance-based analysis (CB-SEM) or a variance-based approach, more commonly referred to as partial least squares (PLS) (Gefen et al., 2000 ; Hair et al., 2012a , 2012b, 2012c ; Hair et al., 2014a , 2014b), also...