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Keywords: Partial least squares path modelling
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Journal Articles
PLS path modeling – a confirmatory approach to study tourism technology and tourist behavior
Open Access
Journal of Hospitality and Tourism Technology (2018) 9 (3): 249–266.
Published: 29 November 2018
... constructs are typically modeled as common factors, the study at hand introduces the composite into TTH to model artifacts. To deal with both kinds of constructs, this paper aims to exploit partial least squares path modeling (PLS-PM) as a confirmatory approach to estimate models containing common factors...
