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Keywords: Passenger insights
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Journal Articles
Translating emotional insights into digital channel designs: Opportunities to enhance the airport experience
Available to Purchase
Journal of Hospitality and Tourism Technology (2016) 7 (2): 135–157.
Published: 03 May 2016
... Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Strategy Emotion Design Digital channels Passenger insights Research conducted by Crawford and Melewar (2003) found that the airport environment plays a large role in passenger purchasing decisions...
