... VIs’ attributes (VI–brand congruence, authenticity, personalization, novelty and social presence) positively predict consumers’ attitudes and purchase intention. Attitude toward VI directly affects purchase intention and presents a significant mediation role between all the identified attributes...

...Thara Angskun; Jitimon Angskun Purpose This paper aims to find a way to personalize attraction recommendations for travelers. The research objective is to find a more accurate way to suggest new attractions to each traveler based on the opinions of other like-minded travelers and the traveler’s...

...Peter Nyheim; Shi Xu; Lu Zhang; Anna S. Mattila Purpose – This paper aims to examine the effect of privacy concern, irritation and personalization on Millennials’ perceptions of personalized smartphone advertising avoidance in a restaurant context. The hospitality industry has witnessed a huge...