Keywords: Place attachment
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Journal Articles

The impact of virtual reality and biological sex on the promotion of tourist destinations: effects on destination image, place attachment, and behavioural intention

Miguel Melo, Guilherme Gonçalves, Filipa Jorge, Nieves Losada, Luís Barbosa, Mário Sérgio Teixeira, Maximino Bessa
Journal: Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Technology (2024) 15 (1): 18–36.
https://doi.org/10.1108/JHTT-01-2023-0015
Published: 10 October 2023
...Miguel Melo; Guilherme Gonçalves; Filipa Jorge; Nieves Losada; Luís Barbosa; Mário Sérgio Teixeira; Maximino Bessa Purpose This paper aims to generate knowledge of the impact of different virtual reality (VR) set-ups in tourism promotion regarding destination image, place attachment and behavioural...
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Journal Articles

Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists

Amir Zaib Abbasi, Carsten D. Schultz, Ding Hooi Ting, Faizan Ali, Khalil Hussain
Journal: Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Technology (2022) 13 (5): 816–834.
https://doi.org/10.1108/JHTT-07-2021-0204
Published: 04 August 2022
.... The study also examines the mediating role of place attachment between perceived advertising value and intention to visit a destination. Design/methodology/approach A total of 267 valid online questionnaires were collected among Pakistanis who (regularly, frequently, weekly or at least monthly) watch vlogs...
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