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Keywords: Playfulness
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Journal Articles
Journal of Hospitality and Tourism Technology (2014) 5 (1): 78–94.
Published: 11 March 2014
... contributions. First, it provides an unique perspective on adoption of immersive technologies that enhance the experiential value of the hotel stay. Second, it revisits and validates the multidimensional construct of cognitive absorption. Finally, it ascertains the roles of cognitive absorption, playfulness...
