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Keywords: Pleasure emotion
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Journal Articles
Effects of experiential stimuli on customers’ responses: An example of bed and breakfast websites
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Journal of Hospitality and Tourism Technology (2016) 7 (4): 390–404.
Published: 14 November 2016
...Seonjeong Ally Lee; Miyoung Jeong; Myunghee Mindy Jeon Purpose The purpose of this study is to propose four experiential components of e-servicescape that influence customers’ pleasure emotions, satisfaction with bed and breakfast (b&b) websites and behavioral intentions in the context...
