Keywords: Pre-trip
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Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (3): 311–322.
Published: 18 June 2019
... contains “465 million reviews/opinions and 90 million traveller photos” (Kaufer, 2016). OCRs are an important trigger for tourists’ travel inspiration and information, providing “a feel” for a destination or tourism experience, enhancing pre-trip impressions, allowing for more informed travel decisions...

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