Keywords: Prediction
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Journal Articles

An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs

Jerónimo García-Fernández, Silvia Martelo-Landroguez, Luisa Vélez-Colon, Gabriel Cepeda-Carrión
Journal: Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Technology (2018) 9 (3): 438–454.
https://doi.org/10.1108/JHTT-09-2017-0100
Published: 25 October 2018
...Jerónimo García-Fernández; Silvia Martelo-Landroguez; Luisa Vélez-Colon; Gabriel Cepeda-Carrión Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty and organizational performance in health clubs using data from managers...
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