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Keywords: Price savings orientation
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Journal Articles
Journal of Hospitality and Tourism Technology (2020) 11 (3): 495–509.
Published: 22 September 2020
...Nefike Gunden; Cristian Morosan; Agnes L. DeFranco Purpose This study aims to develop and validate a conceptual model that explains consumers’ persuasion by the information available on online food delivery systems (OFDS). The study validated consumers’ price savings orientation as an antecedent...
