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Keywords: Privacy calculus model
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Journal Articles
Journal of Hospitality and Tourism Technology (2017) 8 (3): 337–356.
Published: 02 October 2017
... and trust) and negative factors (i.e. four types of privacy concern) influencing customers’ intentions to use LBS in the lodging context. This study offers a theory-driven approach built upon the technology acceptance model (TAM) (Davis, 1989) and the privacy calculus model (Xu et al., 2009...
