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Keywords: Public relations
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Journal Articles
Journal of Hospitality and Tourism Technology (2017) 8 (3): 372–394.
Published: 02 October 2017
.... The originality of the paper stems from its elaborative context analysis and balanced comparison of three 5-star luxury chain resort hotels located on the shores of the Mediterranean with almost similar quality standards and guest relations/public relations (GR/PR) departments that represent corporate identity...
