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Keywords: Pull versus push
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Journal Articles
Journal of Hospitality and Tourism Technology (2012) 3 (2): 86–95.
Published: 26 July 2012
... Tourism Travel Marketing strategy Location based marketing Travel innovativeness Pull versus push Information privacy In the recent past, the relevance and importance of location based marketing (LBM) programs in tourism has gained significant attention (Dickinger and Zins, 2008). Location...
