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Keywords: Purchasing behavior
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (5): 838–856.
Published: 28 September 2023
...Yanhong Chen; Luning Liu; Zhenyuan Zhang Purpose This paper aims to investigate the causal inferences between mobile application adoption and changes in travelers’ purchasing behavior regarding services supported by the travel and tourism industry. Design/methodology/approach Using a quasi...
