...Rocío Carranza; Estrella Díaz; David Martín-Consuegra Purpose The purpose of this study is to verify the existence of loyalty among fast-food customers and its dependence on fast-food service quality, comprising service quality, food quality and store atmosphere. This study also examines the direct...

... be minimized using automated rating technology. Automated evaluation system metrics tend to be updated more frequently and offer better alignment with trending consumer expectations for website design. Originality/value The current study used an automated website quality evaluation tool that serves to move...