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Keywords: Quasi-experiment
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (5): 838–856.
Published: 28 September 2023
... literature on mobile application adoptions, multichannel purchasing behavior and revenue management. First, a quasi-experimental design is used to verify a causal relationship between mobile applications’ adoption and travelers’ purchasing behavior in the travel and tourism industry. Second, this study adds...
