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Keywords: Reputation management
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Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (1): 107–120.
Published: 21 February 2019
... with respect to online reputation management. Findings The findings call into question luxury hotels’ awareness of the harmful impact of negative online reviews. Specifically, the findings suggest that less than half of the negative reviews received a managerial response, and that more than half of these were...
