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Keywords: Resource-based view
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Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (3): 379–396.
Published: 21 March 2024
... efficiency of restaurant products. Design/methodology/approach A product development efficiency model was formulated using a resource-based view and real options theory. In all, 472 samples were collected from restaurants collaborating with MFDAs, and partial least squares structural equation modeling...
