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Keywords: Restaurant brand equity
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Journal Articles
Determinants of satisfaction with online food delivery providers and their impact on restaurant brands
Open Access
Journal of Hospitality and Tourism Technology (2023) 14 (4): 557–578.
Published: 14 June 2023
... on avoiding service failures that erode restaurants’ brand equity. Originality/value This paper fulfills the need to study the spillover effects in the context of the collaborative economy, where delivery companies, delivery workers and restaurants work together to provide a service, and the performance...
