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Keywords: Restaurant industry
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Journal Articles
The impact of Wi-Fi service on millennial diners
Available to Purchase
Journal of Hospitality and Tourism Technology (2019) 10 (3): 383–400.
Published: 19 June 2019
... and a customer’s loyalty, loyalty is a multifaceted concept where a variety of factors, such as frequency or convenience can have an impact. Practical implications The findings should encourage marketers in the restaurant industry to use Wi-Fi as a value-added service for their customers. Originality/value...
