..., interactions, functions, perceived risk, service quality and using intention for humanoid service robots by S–O–R model. Data collected through a web-based survey by social media was analyzed using SmartPLS, employing the partial least squares ( PLS ) technique on a sampling of 500 consumers with experience...

...Seonjeong Ally Lee Purpose This paper aims to explore how customer engagement behaviors and brand loyalty are enhanced through customers’ preferences of m-servicescape, based on the S-O-R model as a theoretical background. Design/methodology/approach A cross-sectional, online, self-administered...