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Keywords: Scale
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Journal Articles
Journal of Hospitality and Tourism Technology (2017) 8 (3): 432–464.
Published: 02 October 2017
...Shampy Kamboj; Zillur Rahman Purpose The purpose of this paper is to develop and validate a scale to measure customer social participation in brand communities, specifically e-travel companies’ communities. Design/methodology/approach A qualitative research has been undertaken to generate...

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