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Keywords: Self-presentation
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 389–405.
Published: 28 May 2021
... motivations and travelers’ behavioral outcomes. Design/methodology/approach Building upon two theories, cognitive evaluation theory and self-presentation theory, this study developed a conceptual framework to identify travelers’ inclination to use AR applications at tourism destinations. A sample size of 473...
