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Keywords: Service encounters
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Journal Articles
Do travelers’ service encounter preferences vary according to different travel models? An empirical study based on mining user-generated content
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Journal of Hospitality and Tourism Technology (2026) 17 (1): 73–93.
Published: 23 September 2025
...Feng Hu; Ximeng Kang; Bingliang Zhang Purpose Based on role theory, this study aims to investigate the potential of user-generated content to effectively evaluate the heterogeneity of travelers’ various hotel service encounter preferences in different travel group compositions. Design...
