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Keywords: Social bonding
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Journal Articles
The impact of relational bonding on intention and loyalty: The mediating role of the commitment foci in service relationships
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Journal of Hospitality and Tourism Technology (2015) 6 (3): 203–227.
Published: 19 October 2015
... the customer to the maintenance of the relationship with the service company in the role of service provider. The SCC’s exchange-based role is economic exchange, and the role’s underlying decision logic is calculative consequence (Jones et al., 2008). Social bonding is “the degree to which certain...
