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Keywords: Social image
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Journal Articles
What drives event attendees’ intention to continue using mobile event apps? The role of app attributes, social exchange and social-image
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Journal of Hospitality and Tourism Technology (2023) 14 (3): 476–489.
Published: 18 April 2023
... were tested. Further, the moderating role of social image in the proposed relationships was analyzed. Design/methodology/approach Data were collected from 407 users of MEA. Structural equation modeling was used for hypotheses testing. Findings The results indicated that perceived usefulness and social...
