Keywords: Social influence theory
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 177–195.
Published: 19 May 2021
... helpfulness. In particular, this study conceptualizes a theoretical framework based on dual-process and social influence theory (SIT) and empirically tests the proposed hypotheses by analyzing a broad set of actual customer review data. Design/methodology/approach For 4,177,377 online reviews posted...
Journal Articles
Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (3): 397–416.
Published: 22 June 2018
... a destination’s Facebook page for three months before they completed the survey. An integrative model combining theory of planned behavior, social influence theory and attitude toward the ad was proposed. Partial least squares structural equation model (PLS-SEM) was used in testing the proposed model. Findings...

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