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Keywords: Social media engagement
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Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (2): 254–270.
Published: 11 December 2023
...Boyu Lin; Woojin Lee; Yunseon Choe Purpose Local events play a significant role in rebuilding relationships and increasing engagement with local communities in the postpandemic. This study aims to investigate how potential attendees’ usage of local event hashtags facilitates social media engagement...
Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (1): 28–44.
Published: 19 February 2019
... 2018 05 05 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only PLS Social media Social media marketing Social media engagement Event marketing The theory of planned behavior Further, prior studies used perceived enjoyment as one...
